After several weeks of bad press, you wouldn’t blame University of Central Arkansas President Lu Hardin if he sits out this next round of UCA TV spots, would you?
Arkansas Business media reporter Mark Hengel reports in Monday’s paper that Hardin won’t be featured in the fast-growing university’s fall TV campaign. Hardin, of course, had been prominent in previous commercials.
But UCA’s advertising agency says the recent kerfuffle over Hardin’s secret deferred compensation plan had nothing to do with the new ads, which we planned in advance of the compensation controversy:
Ben Combs, president of Combs & Company of Little Rock, said the branding agency and UCA this spring decided not to feature Hardin in fall’s Center of Learning campaign. Combs would not comment on the university’s advertising budget.
“On this campaign, he was not scheduled to be in [the TV ads],” Combs said.
More on the campaign, and about what all this costs, here.
Filed under: Arkansas Business, Media, TV, business | Tagged: advertising, Arkansas Business, business, Combs & Company, Lu Hardin, Mark Hengel, Media, TV, UCA, University of Central Arkansas
