Ed Nicholson of Tyson Foods Talks Social Media Before BlogWell Conference

Tyson Twitters

Tyson Twitters

I signed on with Twitter waaay back in March 2007. Back then, the Arkansas Twittersphere was a sleepy little town of early adopters who — let’s be honest, folks — really didn’t know what the heck they were getting into.

But more Arkansas Tweeters arrived. And among the first “big” local entities I noticed aggressively using Twitter was Tyson Foods, the meat processing giant headquartered in Springdale. And the man behind that effort was — and remains — Ed Nicholson, Tyson’s director of community and public relations.

Nicholson had been using blogs to further Tyson’s hunger-relief goals nationwide, and Twitter was another tool he decided to put in his media toolkit. Today, Tyson Foods’ Twitter account is a crucial rallying point for the publicly traded firm’s food donation efforts throughout the country.

Next week, Nicholson is among the speakers at the BlogWell conference in New York, which will be attended by some of the nation’s biggest companies. At BlogWell, they’ll talk social media by sharing best practices and examining case studies. Nicholson is scheduled to be one of the speakers.

Earlier this week, Nicholson spoke to SmartBlog about his social media efforts and shared some advice for other groups looking to dip a toe in the water to promote philanthropic goals:

First off, get to know the media.  Participate and engage yourself; don’t depend on your agency to do it all for you. If you want to be perceived as a thought leader within philanthropic issues, you can’t do it by proxy. Don’t assume the community is going to come to you. Sometimes you have to be the one who initiates the connections and the conversation.

Social media tools should be used in the context of well-constructed overall communications strategy. Use your communications resources to add value, not simply to broadcast your key messages. Talk about the issue or challenge. Point the spotlight to people outside your company who are doing great work. You’ll look better in reflected light.

Much more with Nicholson here.

And you can follow Nicholson/Tyson Foods on Twitter here.

About these ads

11 Responses

  1. @LT…Great story/post about @TysonFoods and @ederdn. He’s been a significant leader, a mentor and an inspiration in the space. I’m glad to have the chance to work alongside him.
    -Michael

  2. […] Posts 10 Arkansans Who Should Be BloggingEd Nicholson of Tyson Foods Talks Social Media Before BlogWell ConferenceArkansas Twitter GuideSanders: Budget, Budget, Budget, Budget on ‘Arkansas Week’Arkansas Native Wins […]

  3. […] Posts Ed Nicholson of Tyson Foods Talks Social Media Before BlogWell ConferenceMedia Notes: Tourism Ad Spending, Yellow Kids and the Setting SunEditor & Publisher: Newspaper […]

  4. […] Publisher: Newspaper Circulation Down AgainTalking Twitter Tuesday on ‘Today’s THV This Morning’Ed Nicholson of Tyson Foods Talks Social Media Before BlogWell Conference10 Arkansans Who Should Be BloggingComing Full Circle: On Journalism Careers at the Arkansas High […]

  5. […] businesses and other organizations are using the service (which we’ve touched on before on this blog and on the radio). Are you suffering from social media fatique and wondering whether Twitter is for […]

  6. […] is using Twitter to keep citizens abreast of the swine flu, how Tyson Foods is using Twitter as part of its charitable work, and Delta Trust & Bank’s plans to Twitter this weekend from the Berkshire-Hathaway […]

  7. […] I want to know this, Twittersphere: As we’ve seen, Twitter has legitimate uses for work, nonprofits, marketing, customer service, internal communications, emergency communications and more. But are […]

  8. […] I want to know this, Twittersphere: As we’ve seen, Twitter has legitimate uses for work, nonprofits, marketing, customer service, internal communications, emergency communications and more. But are […]

  9. […] from Ed Nicholson, director of community and public relations for Tyson Foods Inc. of Springdale. We’ve noted Ed Nicholson’s work before. Nicholson has had a lot of experiencing using social media and blogs to further the meat […]

  10. […] from Ed Nicholson, director of community and public relations for Tyson Foods Inc. of Springdale. We’ve noted Ed Nicholson’s work before. Nicholson has had a lot of experiencing using social media and blogs to further the meat […]

  11. […] is using Twitter to keep citizens abreast of the swine flu, how Tyson Foods is using Twitter as part of its charitable work, and Delta Trust & Bank‘s plans to Twitter this weekend from the Berkshire-Hathaway […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

%d bloggers like this: