Barack Obama Picks Joe Biden As Running Mate

Everyone get their text messages, e-mails and Twitter alerts? I got mine — at about 3:37 a.m. central time.

Probably not exactly the timing that the Barack Obama campaign was going for when it announced Delaware Sen. Joe Biden as Obama’s running mate. It was an unfortunate misstep after a week of masterful buildup and incredible information gathering by the campaign. Wouldn’t you love to know how many phone numbers, e-mail addresses and Twitter followers Obama added to his databases this week? What a resource.

But in the end, it was just too big a secret to keep. My Twitter feed shows CNN breaking the news about Biden about 4 hours before the Obama campaign sent its tweet officially announcing the choice. From the AP:

Obama’s decision leaked to the media several hours before his aides planned to send a text message announcing the running mate, negating a promise that people who turned over their phone numbers would be the first to know who Obama had chosen. The campaign scrambled to send the text message after the leak, sending phones buzzing at the inconvenient time of just after 3 a.m. on the East coast.

Even still, the Obama campaign continues to show a masterful command of the Internet and social media in a political campaign. Will this early morning bobble do anything to tarnish that reputation? In the long run, probably not.

Meanwhile, I’m going back to bed.


Steve Harrelson: Breaking: Obama puts Biden on ticket (at 12:47 a.m.)

Barack Obama’s million-dollar text message

Obama’s text stunt spoiled by the media

The text is in!


6 Responses

  1. Biden — the perfect foil for Palin!

  2. Selecting Biden was a big mistake. Over at The Scratching Post, we had a much better suggestion.


  3. Thanks Obama for handing it all over to McCain. Who isn’t disappointed????? This says alot about Obama and his weakness. Good going Obama…

  4. […] Arkansas Business blogger Lance Turner notes that he got his text message shortly after 3 a.m. and suggests that the Obama campaign’s much-ballyhooed texting tactic for anouncing the VP pick was a bit of a debacle. But Turner finds a silver lining: […]

  5. […] a leak that popped the news about Biden before the campaign could, everything else about the move seems to […]

  6. […] OMG! Nielsen Says 2.9 Million Got Obama’s Text Message Posted on August 27, 2008 by lanceturner I missed a news release earlier this week from Nielsen Mobile, the mobile monitoring arm of The Nielsen Company (and sister firm to TV ratings service Nielsen Media Research), that said the Barack Obama presidential campaign sent 2.9 million text messages last week announcing Joe Biden as Obama’s running mate. […]

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