Paul Greenberg on Writing Editorials

I will sell the reader the case for X in words he can understand. I think the writer should always try to lift his own self – stretch his own horizons – and to do that he has to have faith that he’ll reach the reader. If he doesn’t have faith, that’s not writing; that’s advertising.

As quoted by Mark Hengel in Outtakes this week. More from the Pulitzer Prize-winning Greenberg on writing here.

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