Blake Rutherford of Blake’s Think Tank pens a column for Arkansas Business this week on online reputation management. As blogs, Facebook, Twitter and other new media have risen in popularity, companies must understand how to engage consumers online. Blake offers some quick tips on how companies can start:
• Engage the online space by building online products, starting with your Web site, that allow for a consistent exchange of information with customers and people active in the online space.
• Understand your corporate reputation in the online universe. Who is writing about you? What are they saying? What is the perception of your company?
• Be open to new ideas and new thinking. The online space is evolving and chances are the people in your company who understand the most are younger than you are. Don’t be intimidated. Engage them in the process.
• Develop an online reputation management and crisis management plan.