Blake Rutherford on Online Reputation Management

Blake Rutherford of Blake’s Think Tank pens a column for Arkansas Business this week on online reputation management. As blogs, Facebook, Twitter and other new media have risen in popularity, companies must understand how to engage consumers online. Blake offers some quick tips on how companies can start:

• Engage the online space by building online products, starting with your Web site, that allow for a consistent exchange of information with customers and people active in the online space.

• Understand your corporate reputation in the online universe. Who is writing about you? What are they saying? What is the perception of your company?

• Be open to new ideas and new thinking. The online space is evolving and chances are the people in your company who understand the most are younger than you are. Don’t be intimidated. Engage them in the process.

• Develop an online reputation management and crisis management plan.

Much more in the full column here. You can “engage” with Blake at his blog and via his Twitter feed here.

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2 Responses

  1. […] Today, I have an op-ed in Arkansas Business about things that companies and individuals can do to manage their reputations in the online space. With the growth of blogs and social media sites, traditional principles no longer apply.  At least that’s what I argue. Thanks to Lance Turner for the shout out. […]

  2. […] Today, I have an op-ed in Arkansas Business about things that companies and individuals can do to manage their reputations in the online space. With the growth of blogs and social media sites, traditional principles no longer apply.  At least that’s what I argue. Thanks to Lance Turner for the shout out. […]

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