AdAge: Twitter ‘Quitters’ Make Service’s Reach Limited

AdAge this week takes a look at Twitter‘s big, buzz-worthy numbers and spike and traffic, due in part to Oprah’s and Ashton’s inane Twitter campaigns. The trade publication suggests that Twitter’s reach will remain limited, because so many of these new Twitter signees have logged on because of the hype and then … well, nothing.

… the breathless [traffic] reports have not accounted for what people do after they sign up for a Twitter account. Creating a Twitter account doesn’t equal becoming an uber-user, or even a casual user, of the micro-blogging site. Nielsen Online data released today suggest more than 60% of people who sign up for Twitter abandon the service.

“Twitter Quitters” are threatening Twitter’s very survival! (You can see Nielsen’s post on the matter here.)

Of course, there’s no doubt that folks are signing on to Twitter just to see what all this buzz is about, then leaving the quirky service because they don’t get it, don’t have the time to work with it, don’t sit on their computers or cell phones all day or (possibly?) are put off by its increasingly precious nomenclature (Tweets, tweeps, twibes? Srlsy?).

There’s also the social media arms race effect, in which people, groups and companies sign on to the service just to say they’re on it. Even SEC coaches feel as if they have to tweet, even if they don’t know what it is!

Tennessee Coach Lane Kiffin doesn’t know if Twittering is a recruiting advantage, but he’s not taking any chances.

Kiffin opened a Twitter account recently after learning Georgia Coach Mark Richt had one.

“To me, it’s more one of those things that you don’t want anyone doing anything that you’re not,” Kiffin said. “Reading that Coach Richt had started that and had one, we just wanted to make sure that there wasn’t anything that could possibly be a benefit that we weren’t doing.”

(What? No comment from Houston Nutt, the undisputed king of collegiate text messaging? Sigh. Moving on …)

So, yes, AdAge’s report makes absolute sense. Is this a bad thing for Twitter? Not necessarily. AdAge says that if Twitter can get users to stick, then it will remain a niche service. As the employee of a niche publisher, I know that niche audiences, no matter how small, can be prized by advertisers and content providers alike. Niche isn’t bad. But it might not be what Twitter’s creators and investors are aiming for.

Meanwhile, I want to know this, Twittersphere: As we’ve seen, Twitter has legitimate uses for work, nonprofits, marketing, customer service, internal communications, emergency communications and more. But are Twitter noobs — the disciples of Oprah and Ashton — truly ruining Twitter for its power users? Are too many folks crashing the party?

Let me know in comments.

Another Arkansas Twitter Update

Just when we thought this thing had peaked, new Twitter users keep piling in. Admittedly, some in the list below have been around for few days, but we’ve not had a chance to call them out yet.

Consider yourselves called.

This week: A preponderance of THV-ers. I guess our quick seminar worked!

U.S. Rep. Mike Ross: http://twitter.com/RepMikeRoss

Innovate Arkansas, a program helping Arkansas entrepreneurs bring ideas and products to market: http://twitter.com/innovateAR

Jonathan Dismang, state representative: http://twitter.com/dismang

Werner Trieschmann, former Arkansas Democrat-Gazette writer, editor; playright – http://twitter.com/wernertplays

Ross Cranford, CJRW ad man, iPhone early adopter: http://twitter.com/rosscranford

Tom Brannon, KTHV – http://twitter.com/wxrunt

Becca Buerkle, KTHV morning show producer – http://twitter.com/beccabuerkle

Meredith Mitchell, KTHV – http://twitter.com/THV_Weathergirl

Neil Sommerlatte, KTHV – http://twitter.com/NeilSommerlatte

Jessica Duff, KTHV Web reporter – http://twitter.com/jduff84

Rob Hatfield, KTHV director – http://twitter.com/kthvdirector

THV This Morninghttp://twitter.com/THVThisMorning

And of course, you can see more in our ever-expanding, unwieldy, unorganized Arkansas Twitter Guide.

Behold the Towering Glory That Is Sarah Palin on Twitter

Twitter: Truly, the gift that keeps on giving

Twitter: Truly, the gift that keeps on giving

@AKGovSarahPalin

Previously

All About Sarah Palin

More Media Woes: Cuts At Clear Channel, Wehco’s Tennessee Newspaper

More media bleeding at two companies with Arkansas connections:

Wehco Media’s Chattanooga Times Free Press cuts nine newsroom positions due to the economic slump. Wehco also owns the Arkansas Democrat-Gazette, which is no stranger to cutbacks.

Clear Channel Communications cuts nine radio jobs in Little Rock, part of 590 cuts nationwide. In all, the San Antonio-based company, which grew exponentially in the ’90s under media deregulation, has cut 2,500 positions this year.

Media Notes: Pigs (Three Different Ones) & The End of Portfolio

Obvious? Yeah.

Obvious? Yeah.

An early update of media news from around the Internets:

Pigs on the WingHoward Kurtz on the fierce outbreak of swine flu coverage. The media, overreact? Maybe. If we’re all dead by next week? Maybe not!

Which of the Buggers to BlameIs Matt Drudge a hero? How Drudge drove (prefigured?) the media’s wild coverage of the swine flu.

You’ve Got to Be Crazy – Snoutbreak! The Daily Show mocks pig coverage.

Full of ValorThat’d be Max Brantley.

Giving Up – People continue to explore a “nonprofit” option for newspapers.

Closing Portfolio – If Conde Nast can’t launch a major glossy magazine these days, who among us can? New York Times on how the recession ended the magazine, and BusinessWeek weighs in here.

In the Tank – Is anyone really surprised by this?

Star Power – 40 journalists who took buyouts from the New Jersey Star-Ledger have banded together to start NewJerseyNewsroom.com.

Safe Bet? – Meanwhile, investors are betting that small market newspapers are where it’s at. Meanwhile, Warren Buffet knew it was over for major media waaay back in 1992, according to Slate.

A Commercial Appeal – The Memphis newspaper is tops among the latest circulation gainers. The Arkansas Democrat-Gazette on local circ numbers here.

Depressing Media Quote of the Week (And It’s Only Tuesday!)From an editor at the San Francisco Chronicle.

THVideo: Alyson Courtney and I Talk Twitter

Click here to watch the segment

Click here to watch the segment

Whew! Two and a half minutes does go by fast. Especially on TV. It’s almost like trying to keep your tweets at a 140 characters!

That’s right, I said “140.” Although sharp-eared Twitterati will hear me in the video to the left saying “240” for some reason. “240”?! How do I mess that up? That’s basic Twitter 101! All I can say is, it was 6:40 in the a.m. and I’d yet to break into the coffee. It happens.

But thanks to “Today’s THV” for having me on and being such enthusiastic New Media experimenters. And check out Charles Crowson — he’s discovered Twitpic — much to Alyson’s dismay.

Like I said in the video, it’s easy to get “social media fatigue” trying to keep up with all that’s out there. The key for anyone thinking about using Twitter, Facebook, MySpace, LinkedIn, whatever, is to think about your goals, the way you work, and your possible audience, then experiment to see what service best fits you based on that criteria.

You don’t have to do it all. But you should be aware of what’s out there.

Also noted in the segment: How the government is using Twitter to keep citizens abreast of the swine flu, how Tyson Foods is using Twitter as part of its charitable work, and Delta Trust & Bank‘s plans to Twitter this weekend from the Berkshire-Hathaway shareholders meeting.

Find THV Twitterers here. See more Arkansas Twitterers via the Arkansas Twitter Guide. And follow me on Twitter @LT.

More: Jessica Duff on “Today’s THV at 9” has more on Twitter. (Includes video.)

Talking Twitter Tuesday on ‘Today’s THV This Morning’

All a Twitter

All a-Twitter

Tired of Twitter yet? Possibly! But the little microblogging service that could is still generating plenty of buzz — some of it not from bored news editors but people legitimately curious about the service and how it might help their business.

At about 6:20 6:40 a.m.-ish on Tuesday, I’ll give a quick primer on Twitter on “Today’s THV This Morning” and, time permitting, how some Arkansas businesses and other organizations are using the service (which we’ve touched on before on this blog and on the radio). Are you suffering from social media fatique and wondering whether Twitter is for you? Hopefully, we can help you answer that question, as well.

Meanwhile, remember you can follow me @LT and Arkansas Business @ArkBusiness. And be sure to sign up with the THV Morning Crew:

@MatthewGCarroll, producer

@BeccaBuerkle, producer

@AlysonCourtney, anchor

@CCrowson016, reporter/anchor

@todaysthv, news

Also

Corporate Blogs and Tweets Must Keep SEC in Mind – WSJ

Oprah and Ashton Will Destroy Twitter – PC Magazine

Numbers Can’t Begin to Describe Twitter’s Impact – Wired

Twitter me this: Wake up and get the Tweets, alderman says – Northwest Arkansas Times

Twitter marketing tips – DoshDosh

Social media: $3.1 billion industry in five years? – eBiz