In Part I of our three-part series on business and social media, Jones tells us why BlogWell is an important conference for him and what businesses what to know about social media.
By Bryan Jones
Why I Went
There are interactive/social media conferences on a monthly basis. They all have their own value proposition and unique personality. I need to spend my time working and not conferencing, so I have to be picky about which conferences to attend.
For my needs, Austin, Texas’ South-by-Southwest (SXSW) and BlogWell make the most sense. The difference between the two is:
– SXSW is all about pushing the limits of interactive technology/communication/design.
– BlogWell is all about the social media best practices of large corporations.
As an Interactive designer/strategist, I need to be intimately involved in both sets of issues because my clients need that from me. On a national level, I’m working on social media projects for JC Penney, Toyota and Tyson Foods. Locally, I’m working with the Komen Arkansas Race for the Cure, Gaston’s Resort, elected officials and others.
Each of the projects have their own unique objectives and needs. These conferences keep me informed and connected.
Questions From Attendees
Judging from the questions asked during BlogWell sessions, here is what attendees wanted to gain from the conference:
– Where does social media fall: marketing, public relations or interactive?
– What corporate policies for employees do you have in place for social media?
– For publicly traded companies, where is the line crossed between social media and insider training?
– How involved is your legal department in your social media communications?
– How do you measure your investment in social media?
(Part I of III. Tomorrow, Ed Nicholson of Tyson Foods shares what companies should expect when using social media.)
After the jump, Twitter accounts for outstanding presenters at BlogWell.
Also outstanding, Rhonda Lowry of Turner Broadcasting System
Filed under: Uncategorized | Tagged: advertising, BlogWell, Bryan Jones, business, CJRW, communications, Ed Nicholson, Gaston's Resort, interactive, JCPenney, marketing, Media, public companies, publications, Race for the Cure, Rhonda Lowry, social media, South by Southwest, Toyota, Turner Broadcasting System, Tyson Foods |