Ed Nicholson of Tyson Foods, who blogged here last month about his experiences at the BlogWell conference in New York City, has his presentation at the conference posted at the BlogWell site. We’ve embedded it above.
The slideshow talks about how major companies can use social media for specific goals. Nicholson, director of Tyson Foods’ community and public relations, talks about how the meat processor has used blogs, Flickr, YouTube and Twitter toward its hunger relief goals. And if offers several tips about what companies must do to use social media properly. You don’t simply go set up a Twitter account — there must be a larger strategy in place, ways to accurately measure success and a willingness to commit to the two-way street that is social media.
(Thanks to Nicholson and Clark for the heads up.)
Filed under: business, Internet, Media, tips | Tagged: advice, BlogWell, Ed Nicholson, Flickr, GasPedal, Internet, marketing, Phil Neiman, presentations, public relations, search marketing, social media, strategies, tips, Twitter, Tyson Foods, Video, YouTube |