Arkansas Lottery Commission to Talk Advertising RFP at Meeting Today

(Update:’s and Capsearch’s developing story on the meeting is available here. And we’ve added a new post here with some limited details on the RFP.)

Attention Arkansas advertising agencies: The Arkansas Lottery (Scholarship?) Commission is set to discuss its advertising RFP at its meeting, taking place at 1:30 p.m. at Arkansas State University-Beebe:

In addition to staff introductions, the commission will consider the retailer contract, advertising request-for-proposal, and addendums to the comprehensive banking services, online games and instant-ticket games RFPs.

Further details on how the RFP might be structured aren’t available. The commission’s agenda, available here (PDF), doesn’t offer any clues.

Arkansas Business has reported on how advertising agencies are eagerly awaiting details on how the RFP will shake out. Like other business services, these agencies have felt the effects of the recession and are ready for any new business — particularly this new business:

The lottery account will place millions of dollars in media buys within the state and, in doing so, will provide a healthy chunk of revenue to at least one lucky agency. Estimates of the Arkansas Lottery’s eventual advertising budget vary between $3 million and $6 million annually.

The account will likely become the state government’s second-largest account, following the Department of Parks & Tourism, which spends more than $10 million a year to promote Arkansas.

Arkansas Business will update with more from today’s meeting this afternoon. And our partner in legislative bill tracking,, will be live-tweeting the meeting.


Beebe Says High Salaries Undermining Public Confidence in the Lottery – Arkansas News Bureau


2 Responses

  1. […] Posts Arkansas Lottery Commission to Talk Advertising RFP at Meeting TodayLock Down: The Democrat-Gazette Takes Free News Off the Web in Northwest ArkansasRex Nelson to […]

  2. […] here to read the rest: Arkansas Lottery Commission to Talk Advertising RFP at Meeting Today Share and […]

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: