Forget Ping for Now; Apple TV’s the Real News

Apple TV

Apple TV

… iTunes in the context of Apple TV is vastly more interesting—in fact, Apple TV is by far the most enthralling thing Apple announced this week, a model for what Apple products should be more like.

Apple TV’s integration with AirPlay and an upcoming, more powerful new Remote app soothes a lot of the anxiety about the inexplicable sense of disconnect between various Apple products.

The Seeds of Apple’s Cloud – Gizmodo

There was peculation that Apple would make good on its purchase of Lala this week by finally putting iTunes in the cloud, allowing you to stream your music library from anywhere. That didn’t happen. But the connectivity heralded by the new Apple TV to all IOS devices is a really cool step in the right direction.

Despite it’s “meh” debut, the undercooked Ping might pay off farther down the road (name another social network that has more than 100 million credit card numbers already on file). The bigger announcement this week was the new Apple TV — not so much the odd “rent and don’t purchase” model, not even the Netflix integration, which should have been part of Apple TV from the git-go — but the way it easily brings together files on your Mac, iPad, iPhone and every other AirPlay enabled device third-party manufacturers can crank out.

You could argue that other services like Boxee already do this and even allow more customization and better access to wider variety of file formats. But like everything else from Apple, the new Apple TV makes it easier, particularly if you’re already part of its ecosystem. And if you’re not, this might make you want to be.