Today’s the day News Corp. unveils its iPad-only news publication, The Daily. New Corp. CEO Rupert Murdoch will make the announcement today in New York along side Apple’s head of Internet services, Eddy Cue. What do we know so far?
- CNN got an early look at the app. It blends multimedia content, has social media functions and even boasts crosswords and sudoku.
- Poynter has a list of some of the Daily’s 100 staffers, who have a range of broadcast and print media experience, hailing from such national media outlets as The New York Post, the Associated Press, The Atlantic and Gawker.
- News Corp. has invested about $30 million in the project, and will charge readers around 99 cents a week to access The Daily.
- It already has a Flipboard-esque competitor. Techcrunch has a sneak peak at the New York Times’ news app experiment called News.me, billed as “a social news reading app.”
- The Atlantic says new content will arrive to the app every morning with “infrequent midday updates” when necessary.
The other part of this, which is what publishers will be watching, is whatever new subscription model Apple may allow for apps in its App Store. There’s no ongoing subscription system that allows regular, automatically billed payments via the App Store. Speculation is that Apple will tweak is App Store model for publishers looking to do this very thing.
What They’re Saying
Sight unseen, media pundits are already weighing in on whether The Daily will work:
- Alan Mutter says it will work because it carries no legacy media baggage, News Corp. has deep pockets, promotion will be huge and Rupert has access to a wealth of content.
- Alan Mutter says it won’t work because it’s not free, there’s a limited market, there’s a lot of competition on the Web and it’ll be a challenge to generate enough reader interest to make the numbers work.
- Gawker/Valleywag says The Daily “is doomed” because it’s unfocused, slow, has an “extremist” business model and, well, News Corp. “sucks at the Internet.”
- An analyst with Stifel Nicolas lists his pros and cons. Among the pros are Apple’s involvement in the project and its one-of-a-kind “iPad-only” status.