Video: Google News Offers Tips, Best Practices for Editors, Publishers

This 15-minute video is totally worth your time if you’re a publisher, editor or Webmaster looking to optimize your news content for Google News. In it, Maile Ohye of Google talks about best practices and answers frequently asked questions about how Google News crawls, indexes and ranks news stories in Google News, an important (and controversial) hub of breaking news content and a significant driver of traffic to news sites.

The Friday Week in Review: Abbreviated Edition

Bald eagle. Just because.

Have we mentioned how out of it we’ve been? This week has been one slow slog into oblivion. Fortunately, some stuff happened, and now we’ll relive it.

Here’s a quick look back at The Week That Once Was, blogwise:

Bullwhiz, the e-mail gossip sheet founded by Paul Johnson back in the day, has made its latest comeback.

We tried to share some honest-to-goodness Twitter tips for folks in danger of losing their jobs after saying something stupid on the Internets. But it was early and we’re not good with saying words on the TV.

David Sanders is the first to report that State Sen. Bob Johnson is considering a run for — you guessed it — Blanche Lincoln’s U.S. Senate seat. Oh and David: Add my Mom to the list. She’s running too. You heard it here first!

In related news, we found out who Trevor Drown was — with the help of Twitter, of course.

Also: Rhett Hatcher & Co. has all your favorite Blanche Lincoln takedown ads right here.

Jason Tolbert will not stop breaking news. Even on Friday. After 5 p.m.

The Arkansas Project, back on solid ground.

Blake Rutherford wondered, Is the Web Helping Us? And the answer is No, No It’s Not.

Mike Nail sticks a fork in it.

Ms. Adverthinker, where have you gone?

Barney Frank got all up in some girl’s grill over health care and the Nazis or something.

Charlie Cook at UAMS Bioventures had such great advice, we had to break it out of comments and give it its own post. Techpreneurs, take note.

Another fish fry! It’s good to be Rex Nelson.

Our pals at Capsearch.com have been named among KillerStartups.com’s, er, killer start-ups. Good work, guys!

Also

Anyone else bored of this yet?

Sweeping the nation.

Video: The Do’s and Don’ts Of Using Twitter in the Workplace

Click to watch the segment

Click to watch the segment

Today on “Today’s THV This Morning,” I sat down with Charles Crowson (who tweets @CCrowson016) to talk about what can happen when your Twitter life affects your work life. Or, rather, when you say something stupid on Twitter and your boss finds out.

Just as users are having to learn to watch what they post on Facebook, MySpace and blogs, so too are they having to be more careful about what they say on the fast-growing microblogging service. Twitter’s very nature — a quick, easy-to-use service that allows you to post stream-of-conscience thoughts almost as a reflex via desktop and mobile platforms — lends itself to accidental misuse. And once you say something on the Internet, it’s hard to take it back.

Careerbuilder.com has numerous examples of workplace horror stories stemming from Twitter misuse. In that vein, I offered some simple do’s and don’t for professionals who use Twitter to help them avoid such workplace gaffes.

Don’t

1) Bad-mouth co-workers or your company – Lots of people mistake the Web as a place to vent. But it’s simply not professional to go online and rip your boss, your co-workers and your employer. Even though these people might not be your Twitter followers, they can see your updates by going to your Twitter.com account. And even if you’ve protected your updates to followers only, there’s always the risk that what you say in the heat of the moment could be retweeted.

2) Complain about your the specifics of your job – We all have boring aspects of our jobs, and everyone has a bad day every once in a while. But again, your tweets can reflect poorly on your employer. If you want to stay employed, you’ll want to keep those feelings in check.

3) Talk about your salary, good or bad
– Just as you wouldn’t talk about your raise in front of a co-worker, you shouldn’t brag about that bump in pay you just got. At the same, hard as it might be, refrain from gripes about salary or benefits cuts.

4) Conduct a job search out in the open – As great as social networks and Twitter can be in the job hunt, be careful about openly inquiring about new jobs at other companies, unless you want to be outed early and possibly dismissed before you’re ready to make a switch.

5) Overshare personal tidbits that could reflect poorly on your company
– It’s probably not a good idea to talk about how drunk you got last night. And watch those late-night postings to Twitpic that might not seem so funny the morning after.

After the jump, some suggestions about what to do to keep your personal and professional lives in harmony on Twitter.

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Jim Karrh On Social Media and Making It Work For Your Business

Arkansas Business marketing columnist Jim Karrh this week takes a look at social media and how to make it work for you business. Social media has been the business topic du jour, but info about 1) deciding whether social media is right for your company and 2) how to choose what social media channels to use has been at a premium.

So too has balanced, level-headed considerations about how useful social media can be. Karrh signals that he’s taking a sober view of the topic in his first graf:

This column is neither a breathless ode to social media nor an overly skeptical “have you noticed the dropout rate on Twitter” rant. My recent speaking and consulting engagements tell me that it’s simply time for a reality check and guide to social media – from a business decision-maker’s perspective.

Now that we’ve all taken a deep breath and calmed down, Karrh quizzes Mack Collier, a blogger at, er, MackCollier.com, and The Viral Garden about the keys to business blogging success, social media and social media’s relevance to business in Arkansas.

More from both after the jump.

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Today, the Switch to DTV

God help you.

Need help? Links after the jump.

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UPDATE: Ed Nicholson’s BlogWell Presentation

Update: Thanks to Phil Neiman at GasPedal for forwarding video of the presentation. More BlogWell vids here.

Original post:

Ed Nicholson of Tyson Foods, who blogged here last month about his experiences at the BlogWell conference in New York City, has his presentation at the conference posted at the BlogWell site. We’ve embedded it above.

The slideshow talks about how major companies can use social media for specific goals. Nicholson, director of Tyson Foods’ community and public relations, talks about how the meat processor has used blogs, Flickr, YouTube and Twitter toward its hunger relief goals. And if offers several tips about what companies must do to use social media properly. You don’t simply go set up a Twitter account — there must be a larger strategy in place, ways to accurately measure success and a willingness to commit to the two-way street that is social media.

But we’ll let Nicholson do the talking. Click to read slides from his presentation above. And click here and here to read his posts for this blog on BlogWell.

(Thanks to Nicholson and Clark for the heads up.)

Hankins: The Web Puts ‘A Journalist in Every Room’

Arkansas Business President and Publisher (and Twitterer!) Jeff Hankins talks social media and the Interwebs in his Arkansas Business column this week. The idea? How the Web — with its Tweets and Facebooks and blogs and whatnots — have made us all journalists and transformed life into a place where nothing is ever off the record (right, Kim Hendren?).

Trouble is, Hankins says, not all of these new citizen journalists know about the rules of journalism — on the record vs. off the record, libel, correcting erroneous reports quickly and publicly — making it incumbent upon businesses and others in the public eye to be more aware of the power of the Web.

Leaks of confidential information and general marketing nightmares can develop and spread fast and freely. We already see this happening almost daily for politicians.

We’re all living in a fishbowl for the world to see because it’s not just mainstream journalists you have to worry about anymore. It’s the Twitterer next to you at a restaurant, the blogger at the airport, the texting booster at your private athletic club meeting or the disgruntled former employee who just posted anonymously to a message board about the company layoffs.

How exactly do businesses, government and individuals deal with the prevalence of social media eyes and ears? Hankins doesn’t say. Many companies — including media entities — are developing in-house social media and Internet policies for employees to follow. These guidelines give clear limits about how employes blog, tweet, make Facebook friends and generally interact on the Web.

Meanwhile, PR professionals and agencies might counsel clients that everything is always on the record, even at events in which the client might not be appearing in a professional capacity. Anytime to you say something to a group a people, you’re putting information out there — information that might eventually find its way onto the Web. You might as well behave as if a Tolbert Flip cam is in the room, because chances are, it or something like it might be.

But is it fair that we now live in such an open, always-under-the-microscope society? Don’t people and companies have a right to “off the record” or private statements?

They might have that right, but as Hankins points out, it’s growing increasingly more difficult to exercise it. He notes that

social media have far more freedom and protection under Internet content laws. You can go online and say just about whatever you want about any person or any company in anonymity without much fear of litigation or other repercussions.

And until that changes, the best policy might be “watch what you say.”

More

The ArkStFan blog responds to other points in Hankins’ column, noting that examples Hankins cites of erroneous info spreading on the Web were first reported by “mainstream” media, not those pesky Web-heads.

Blake Rutherford reminds us of this column he wrote for Arkansas Business on online reputation management.* Of course!

And, Rutherford also responds to Hankins’ column in a new post here. Noted: “People have been spreading rumors, lies and embarrassing details about friends, family members, colleagues and adversaries long before the Internet was contemplated. Don’t be foolish enough to believe this is a by-product of the World Wide Web.” Lots of comments, including from Natalie Ghidotti and Neal Gladner, here.

(* Link fixed. You can now access this article for free.)