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As we told you earlier this week, Little Rock PR guru Natalie Ghidotti of Ghidotti Communications attended this week’s Mind of Moms summit in northwest Arkansas.
The one-day summit, held in Bentonville and attended by more than 150 people, including representatives from major corporations, aimed to connect businesses with moms who blog. These so-called “mommy bloggers” are an influential community of passionate writers and devoted followings. It’s not surprise businesses want to reach them.
Today, Ghidotti shares her impressions of the event, as well as some tips she picked up from some of the sessions. You can follow Ghidotti on Twitter at @Ghidotti.
By Natalie Ghidotti
So, I’m a mom, but not a blogger — yet. The recent Mind of Moms conference piqued my interest because:
1) I’m a mom, and I love helping clients better understand moms, and
2) The “mommy blogger”” truly intrigues me, and I want to know more.
So what about these “mommy bloggers?” Do they blog in their pajamas with a baby on their hip? Do they dish on every bad experience they have with a product? Do they have readership beyond best friends? Are other moms, like myself, reading these blogs and choosing Colgate toothpaste because @momadvice or @dealseekingmom told her to?
I got all these answered and more at Tuesday’s one-day conference. The fact is, for consumer marketers, these “mommy bloggers” (a name some of them aren’t fond of) are an important group. They reach a coveted group of busy moms who make all the purchasing decisions in the home. Moms are the ones choosing which coffee to brew and which laundry detergent to use on that next load.
Mommy bloggers, such as @geekmommy and @katjapresnal, can spread your message faster than @Oprah and can be talking about brands before you ever get close to being on Oprah’s schedule.
Rules of Engagement
With that in mind, companies are on a quest to determine how to best engage these mom bloggers with their brands. As a former print journalist, I was surprised to find out that the rules of engagement with these bloggers is quite different than when reaching out to traditional journalists.
After the jump, a few things for companies to keep in mind when “pitching” mom bloggers on your brand.
Filed under: business, Internet, Media, tips | Tagged: advice, Alexa, blogging, branding, Colgate, companies, Compete, Facebook, Ghidotti Communications, Internet, journalism, Kenmore, marketing, Mind of Moms, mom bloggers, Natalie Ghidotti, online, Oprah, public relations, Quantcast, Technorati, tips, traffic, Twitter, Web | 5 Comments »